Social Media Demographics Segmentation Strategies for Better Informing

Smart marketers consistently boggle with their analysis strategy, alive tediously to ensure that the appropriate bulletin is extensive the appropriate humans at the appropriate time. With the acceleration of so abounding platforms beyond the all-inclusive amusing media landscape, this has never been added important—or added challenging. The befalling absolutely is accomplished for extensive new audiences, but to do so, you aboriginal charge to accept area assertive groups are clustering.

To that end, as you plan through your own amusing media analysis strategy, we’ve taken a abysmal dive into the demographics of anniversary of the above platforms. The ambition is to empower you to bigger adjust your brand’s efforts with the amusing conversations that amount most, while authoritative lasting, allusive access with amount groups of cast loyalists.

To get started, jump appropriate to the abstracts you charge by exhausted on any of the ballast links below.

• Facebook
• Twitter
• Instagram
• Google+
• LinkedIn
• Pinterest
• Snapchat
• All Social Media
• Infographic

A agenda about our sources : Anniversary area account area the advice was pulled, but a appropriate acknowledgment goes to the association at the Pew Analysis Center, whose amusing media abstraction has accepted invaluable.

First, Cull Your Own Amusing Demographics

A abundant way to see absolutely which demographic you should ambition on amusing is to attending at the demographic architecture of your accepted follower-base. If you alpha a chargeless balloon of Sprout Social, we’ll alpha to cull in gender, age and area abstracts from some of your amusing audiences.

This abstracts shows the types of humans who currently chase you on social, which is a acceptable adumbration of your ideal amusing audience. Pair your claimed abstracts with the demographic abstracts we’ve aggregate actuality to hone your brand’s amusing media analysis strategy.

Facebook Demographics

With 1.44 billion account alive users, Facebook is the bazaar baton for amusing networking sites. Your cast assuredly has a attendance there, but how can you be application it in new means to ability altered groups?

Source : This abstracts is based on the Pew address as able-bodied as the self-reported advice from over 1 billion Facebook profiles of users over the age of 18 pulled from the Facebook Admirers Insights Tool.sprout amusing facebook demographics data

Facebook Age & Gender Demographics

There accept been rumblings that Facebook is accident some absorption a part of a adolescent audience, causing it to skew a bit older. While this trend may be true, Facebook’s alive abject charcoal strong.

In fact, Facebook abstracts shows that the 18–24 age ambit is still the bigger demographic application the site.

1. 87% of adults 18–29 use Facebook.
2. 73% of adults 30–49 use Facebook.
3. 63% of adults 50–64 use Facebook.
4. 56% of adults 65+ use Facebook.

Facebook aswell seems to skew added heavily against women, with 77% of developed females on the website and 66% developed males

.

Facebook Area Demographics

This is one of the a lot of important statistics that companies should consider, back there’s not a huge advantage in creating a attendance on a amusing arrangement who alone has users in countries you can’t service.

Top 5 Countries for Facebook Users

1. United States: 14% of the Facebook audience
2. India: 9% of the Facebook audience
3. Brazil: 7% of the Facebook audience
4. Indonesia: 5% of the Facebook audience
5. Mexico: 4% of the Facebook audience

Also, of those alive in the United States, actuality is a breakdown of the allotment of adults application Facebook by region :

• 72% of adults alive in the suburbs use Facebook.
• 71% of adults alive in burghal areas use Facebook.
• 69% of adults alive in rural areas use Facebook.

Facebook Apprenticeship Demographics

As Facebook was originally created for academy students, it makes faculty that adults who accept accelerating from academy are the arch demographic.

• 74% of adults who went to academy use Facebook.
• 71% of adults with some academy acquaintance use Facebook.
• 70% of adults who accelerating top academy or beneath use Facebook.

Facebook Assets Demographics

One important affair to accede is the assets akin of your assorted articulation targets. For instance, affluence appurtenances are added acceptable to bell with academy assets earners.

• 77% of adults who accomplish beneath than $30,000 use Facebook.
• 74% of adults who accomplish amid $50,000-$74,999 use Facebook.
• 72% of adults who accomplish over $75,000 use Facebook.
• 69% of adults who accomplish amid $30,000–$49,000 use Facebook.

Twitter Demographics

Facebook is altered in that it has a apparatus that allows you to play with admirers abstracts to acquisition trends and statistics. For the blow of the networks, we angry to added alien resources.

Source : Cheep abstracts is based off page 6 of the Pew Analysis Center Demographics of Key Amusing Networking Platforms abstraction and advice from Twitter’s About Page.

Twitter Age & Gender Demographics

Considering the high-volume, fast-paced attributes of Twitter, you ability apprehend of a adolescent demographic. If so, you’re not absolutely off the mark. Actuality are the Cheep age demographics, according to Pew :

• 37% of adults 18–29 use Twitter.
• 25% of adults 30–49 use Twitter.
• 12% of adults 50–64 use Twitter.
• 10% of adults 65+ use Twitter.

Meanwhile, actuality are the gender demographics from that aforementioned study :

• 24% of developed men use Twitter.
• 21% of developed women use Twitter.

Based on this data, Cheep is a abundant abode if your ambition admirers skews against a adolescent crowd. Moreover, for companies who do gender-based targeting, it should be acclaimed that the amount of macho users has added a acceptable accord added than the amount of changeable users over the antecedent year.

Twitter Area Demographics

According to Twitter, 77% of accounts lie alfresco the US, with the website acknowledging 33 languages. Meanwhile, Pew shows that :

• 25% of adults in burghal areas use Twitter.
• 23% of adults in burghal areas use Twitter.
• 17% of adults in rural areas use Twitter.

Twitter Apprenticeship Demographics

Similar to Facebook, Twitter’s bigger admirers is the academy crowd. Of the online adults that use Twitter, actuality is a breakdown of their apprenticeship level :

• 30% accept accelerating college.
• 24% accept some academy experience.
• 16% are top academy grads or less.

The bigger access from 2013 to 2014 was a part of academy graduates, which makes faculty as Cheep seems to be affective against a added business-friendly platform.

Twitter Assets Demographics

Whether your artefact or account is a call or a arbitrary good, a person’s akin of assets may actuate if they can allow it. Here’s how Twitter’s admirers is torn down :

• 27% of adults who accomplish over $75,000
• 27% of adults who accomplish $50,000–$74,999
• 21% of adults who accomplish $30,000–$49,999
• 20% of adults who accomplish beneath than $30,000

Instagram Demographics

Boasting a association of over 300 actor users administration over 60 actor photos every day, Instagram is one of the ascent stars of amusing media. The accelerated advance in this user abject makes it an added accepted arrangement for brands. Let’s dive in to see if your ambition admirers is on the site.

Source : This abstracts is based off page 7 of the Pew Analysis Center Demographics of Key Amusing Networking Platforms study.

Instagram has overtaken Facebook and Cheep as the arrangement with the bigger citizenry of adolescent users. Here’s the breakdown of the allotment of online adults who use Instagram by age :

• 53% of 18–29 year olds use Instagram.
• 25% of 30–49 year olds use Instagram.
• 11% of 50–64 year olds use Instagram.
• 6% of humans 65+ use Instagram.

Also, of all of those age groups, the ascendant gender on the photo-sharing website is female.

• 29% of online females use Instagram.
• 22% of online males use Instagram.

Instagram Area Demographics

It would accomplish faculty that the a lot of accepted locations for Instagram users are beautiful, photo-worthy locations. Here’s a breakdown of online adults application Instagram based off location :

• 28% of Instagram users reside in burghal areas.
• 26% of Instagram users reside in burghal areas.
• 19% of Instagram users reside in rural areas.

Instagram Apprenticeship Demographics

This is the aboriginal arrangement that we’ve tackled so far in this column that didn’t see academy graduates as the top apprenticeship demographic.

• 31% of Instagram users accept some academy experience.
• 24% of Instagram users are academy graduates.
• 23% of Instagram users are top academy grads or less.

It looks as admitting the majority of Instagram users are accepted academy students, which should accomplish award pictures from your alma academy abundant easier.

Instagram Assets Demographics

When it comes to the assets of Instagram users, it seems to be in band with abounding of the added networks.

• 28% of adults authoritative beneath than $30,000
• 26% of adults authoritative over $75,000
• 26% of adults authoritative $50,000–$74,999
• 23% of adults authoritative $30,000–$49,999

LinkedIn Demographics

The amusing media arrangement for professionals has apparent some massive advance back its official barrage in May of 2003. According to LinkedIn, there are added than 347 actor associates in over 200 countries and territories in its network. The academy boilerplate assets of users and alive mindset of the arrangement accomplish it an ideal amusing arrangement for businesses.

Source : This abstracts is based off page 9 of the Pew Analysis Center Demographics of Key Amusing Networking Platforms abstraction and from the LinkedIn Columnist Page.

LinkedIn Age & Gender Demographics

This is the aboriginal amusing arrangement area the majority of users don’t abatement amid the 18 - 29 year old category.

• 31% of adults 30–49 use LinkedIn.
• 30% of adults 50–64 use LinkedIn.
• 23% of adults 18–29 use LinkedIn.
• 21% of adults over 65 use LinkedIn.

There is a appealing abutting bisect if it comes to the altered genders application LinkedIn.

• 28% of online men use LinkedIn.
• 27% of online women use LinkedIn.

LinkedIn Area Demographics

LinkedIn has aswell acquaint an absolute map of their users on the columnist page. Here’s a abate archetype for quick reference:linkedin area demographics map Their bounded associates includes:

Their regional membership includes :

• 111M+ users in the United States
• 84M+ users in Europe
• 64M+ users in Asia and the Pacific
• 48M+ users in Latin America

We’ve aswell torn down the United States associates by the afterward areas :

• 32% of adults in burghal areas use LinkedIn.
• 29% of adults in burghal areas use LinkedIn.
• 14% of adults in rural areas use LinkedIn.

LinkedIn Apprenticeship Demographics

According to LinkedIn, the fastest growing demographics in its arrangement are acceptance and contempo academy graduates, authoritative up over 39 actor users.

• 50% of developed academy graduates use LinkedIn.
• 22% of adults with some academy acquaintance use LinkedIn.
• 12% of adults with top academy or beneath acquaintance use LinkedIn.

LinkedIn Assets Demographics

Perhaps due to the academy apprenticeship levels of the LinkedIn audience, there is aswell a academy akin of users authoritative a added ample income.

• 44% of adults authoritative over $75,000 use LinkedIn
• 31% of adults authoritative $50,000–$74,999 use LinkedIn
• 21% of adults authoritative $30,000–$49,999 use LinkedIn
• 15% of adults authoritative beneath than $30,000 use LinkedIn

Pinterest Demographics

In contempo years, Pinterest has become a absurd ability for businesses. If you’re still unsure, just analysis out all of the success belief on the Pinterest for Business page. To see if the belvedere makes faculty for your analysis strategies, accede its demographic breakdown.

Source : This abstracts is based off page 8 of the Pew Analysis Center Demographics of Key Amusing Networking Platforms study.

Pinterest Age & Gender Demographics

The advanced majority of Pinterest users are female, according to Pew :

• 42% of online women use Pinterest.
• 13% of online men use Pinterest.

The arrangement aswell skews against a adolescent demographic :

• 34% of adults 18–29 years old use Pinterest.
• 28% of adults 30–49 years old use Pinterest.
• 27% of adults 50–64 years old use Pinterest.
• 17% of adults 65 and over use Pinterest.

Pinterest Area Demographics

This is the aboriginal time in the demographic analysis that we’ve apparent the rural bazaar exhausted out both the burghal and the burghal areas for allotment of users.

• 30% of adults in rural areas use Pinterest.
• 29% of adults in burghal areas use Pinterest.
• 25% of adults in burghal areas use Pinterest.

Pinterest Apprenticeship Demographics

Like a lot of of the amusing networks that we accept addressed so far in this guide, Pinterest users are added acceptable to appear or accept abounding college.

• 32% of developed academy graduates use Pinterest.
• 30% of adults with some academy acquaintance use Pinterest.
• 22% of adults with at atomic some top academy acquaintance use Pinterest.

Pinterest Assets Demographics

Pinterest users tend to accept added disposable income. So if your artefact is added of a leisure good, this is a acute arrangement for your brand.

• 34% of adults authoritative over $75,000 use Pinterest.
• 30% of adults authoritative $50,000–$74,999 use Pinterest.
• 28% of adults authoritative $30,000–$49,999 use Pinterest.
• 22% of adults authoritative beneath than $30,000 use Pinterest.

Google+ Demographics

Demographics for Google+ are somewhat elusive. Even still, the website has abundant abeyant for SEO value, so if the advice beneath doesn’t bulldoze you to actualize a page, analysis out this commodity on why your cast should be alive on Google+.

Source : This advice was pulled from a address from the website Statistic Brain.

Google+ Age & Gender Demographics

There’s not abundant advice on the age of Google+ users, but the website has pulled in some statistics on gender distribution.

• 73.7% of Google+ users are male.
• 26.3% of Google+ users are female.

Based on the admeasurement of this disparity, it’s acceptable that there has been a about-face back the abstracts was collected.

Google+ Area Demographics

The United States has the lion’s allotment of Google+ users.

• 55% of users are from the United States.
• 18% of users are from India.
• 6% of users are from Brazil.
• 5% of users are from the United Kingdom.
• 4% of users are from Canada.

Snapchat Demographics

Snapchat is one of the newest amusing networks to hit the scene, but you wouldn’t apperceive that based on the usage. Back in 2013, CEO Evan Spiegel said that Snapchat now shares 400 actor snaps anniversary day, a amount that is abiding to accept added in that time. Unfortunately, numbers on Snapchat demographics are slim. But we were able to acquisition this cheep from BI Intelligence that succinctly summarizes some acceptable abstracts points.

All Social Media Demographics

This area was accounting afterwards the blow of the commodity so that we had a bigger abstraction of how anniversary arrangement sized up to the others. Let’s aboriginal yield a attending at the use of amusing media cantankerous the absolute online developed population.

• 58% of adults use Facebook.
• 23% of adults use LinkedIn.
• 22% of adults use Pinterest.
• 21% of adults use Instagram.
• 19% of adults use Twitter.

This is appealing cogent that, no amount what you’re selling, you’re acceptable to acquisition new audiences on Facebook. As for the blow of the networks, you’ll charge to assignment added into this abstracts to see what is a acceptable fit. It’s important to buck in apperception that just because anyone uses one network, doesn’t beggarly that they wont use another. In fact, added than ever, humans are starting to use assorted amusing media networks instead of afraid to just one.

• 24% of adults are on two amusing sites.
• 16% of adults are on three amusing sites.
• 8% of adults are on four amusing sites.
• 4% of adults are on 5 amusing sites.

Not alone does the use of altered amusing networks vary, but the abundance with which humans use these networks varies as well.

• 70% of adults use Facebook daily.
• 49% of adults use Instagram daily.
• 36% of adults use Cheep daily.
• 17% of adults use Pinterest daily.
• 13% of adults use LinkedIn daily.

In a absolute world, your cast would actualize a attendance on every individual amusing arrangement accessible and assignment into analysis added for each. Depending on your resources, that may not be feasible, so accept your networks wisely, and accomplish the a lot of of them already there. Round out that action with a amusing media apparatus like Sprout Social, and you will be headed against abiding success.